North American specialty chemical and fine ingredient distributor EM Sullivan Associates Inc. is redefining its online customer experience with the launch of a new customer storefront on its website, powered by Knowde. EM Sullivan Associates offers a wide range of materials for the coatings, adhesives, sealants, and elastomers (CASE) industry.

“With our new storefront, it will be easier than ever for customers to source our CASE ingredients, industrial additives and materials, base chemicals, intermediates, elastomers, composite materials, and ready-to-use products,” said Gene Sullivan, CEO of EM Sullivan Associates.

EM Sullivan Associates' customer storefront is built using Knowde's customer experience platform, a feature-rich, turnkey solution that is purpose-built to solve the complexity of the chemical industry. The company’s online product catalog was created using Knowde’s AI-driven master data management solution, which powers a company’s business systems with clean product data, fast-tracks digital transformation, and accelerates business growth.

“Knowde’s software enables suppliers and distributors like EM Sullivan Associates to unlock the power of their product data, which is typically the first step towards achieving digital transformation,” said Ali Amin-Javaheri, CEO of Knowde. “This enables them to deliver a full-featured, end-to-end customer experience solution on their own websites or expand their reach with a storefront on Knowde’s marketplace.”

Formulators, research and development (R&D) professionals, and procurement teams can search EM Sullivan products by chemistry, application, function, technical properties, and more to find what they need quickly. They can also request documents, order samples and receive quotes, and access EM Sullivan Associates experts who can answer technical questions.

Formulators, R&D professionals, and procurement teams can learn more about EM Sullivan Associates by visiting the company’s website at www.emsullivan.store, or its storefront on Knowde at knowde.com/stores/em-sullivan.

Chemical suppliers and distributors can learn more about Knowde by visiting software.knowde.com.