Palmer Holland has launched a new customer portal that the company has named PHLASH. The new portal marks a milestone in the specialty chemical and ingredient distributor’s commitment to delivering service to customers.

PHLASH is a user-friendly e-commerce system designed to support customer production needs efficiently. This new platform will increase flexibility as an additional channel for Palmer Holland’s existing relationships and offer customers more options for easily accessing their information.

“We’re thrilled to launch PHLASH, our innovative customer portal. This platform is the next step in our drive to deliver unmatchable service and is designed to enhance our service seamlessly across all touchpoints,” said Charlie Laurie, chief innovation officer at Palmer Holland. “Combined with the dedication of our expert sales team and customer experience organizations, I am confident that PHLASH will set a new standard in the industry, connecting our partners with the essential tools to manage their business demands effortlessly.”

PHLASH offers a wide range of services. These include: 

  • Omni-Channel Service and Support: This enables seamless interaction across various channels, ensuring a consistent and personalized experience wherever and whenever. 
  • Stay Updated on Product Info: This empowers customers with instant access to updated information, facilitating informed purchasing decisions.
  • Order Management: PHLASH puts customers in charge of their support needs, offering resources and solutions at their convenience, minimizing waiting times, and facilitating swift issue resolution.
  • Invoice/Online Payments: PHLASH offers the convenience of accessing customer invoice information from anywhere at any time.

“The launch of PHLASH is a big moment for us — a solution that shows our commitment to staying agile, connected, and independent. This platform will significantly boost our capabilities, allowing us to better serve our partners and grow on our own terms,” said Vince Misiti, chief executive officer at Palmer Holland. “With PHLASH, we’re not just keeping pace; we’re setting our sights on what’s next, ensuring we continue to thrive and deliver exceptional value to those we serve. Palmer Holland is committed to driving innovation and delivering value to our customers, and PHLASH showcases this commitment.” 

Customers are encouraged to register at or contact their dedicated account manager or ingredients consultant, who will facilitate access to the platform.

For more information about Palmer Holland, visit