The material solutions company UPM announced that its UPM Raflatac business area and reporting segment will be renamed UPM Adhesive Materials. The new name became effective June 12, 2025. 

The name change supports the business area's strategic direction to accelerate its growth beyond label materials into graphics solutions and specialty tapes. UPM Raflatac will remain a leading, global product brand in the label materials offering area.

UPM reports that UPM Adhesive Materials will leverage its adhesive expertise, material performance, and industry-leading services to deliver value to customers. The business area reportedly holds a leading market position in label materials and has expanded significantly in graphics solutions through the acquisitions of AMC AG, Grafityp, and Metamark.

“The new business area name reflects our expanded portfolio and growth aspirations and highlights the value we deliver to our customers through the adhesive material performance,” said Tim Kirchen, executive vice president, UPM Adhesive Materials.

Additional information about UPM is available at www.upm.com.