Gorilla Glue^® recently announced the launch of its latest national campaign, Broken Bats, featuring former baseball All-Star and fan favorite Sean Casey. Launched this summer, the campaign celebrates Gorilla Glue and the unbreakable spirit of baseball. In a unique activation, Gorilla Glue is now the official sponsor of Broken Bats, bringing fans a fresh blend of action, humor, and brand storytelling across summer baseball. The campaign spans TV, digital, and radio, with a standout element: live radio callouts whenever a bat breaks during a game, announcing Gorilla Glue as the official sponsor of broken bats — a memorable way to connect the brand’s legendary strength with the intensity of the sport.

At the center of the campaign is a playful, high-energy spot starring Sean Casey. While no one would seriously glue a broken bat back together, the ad humorously highlights Gorilla Glue’s powerful foaming formula that bonds deep into surfaces — strong enough to take hit after hit. According to the company, it’s a bold reminder that Gorilla Glue is truly “For the Toughest Jobs on Planet Earth®.”

“Broken Bats is a fun, unexpected way to bring our brand to life in a moment that is both tough and memorable,” said Phoebe Stanley, brand manager at The Gorilla Glue Company. “It captures the spirit of the game and gives fans a new reason to think of Gorilla Glue every time they see something break.”

To learn more about The Gorilla Glue Company, visit gorillatough.com.

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