Dr. Hönle AG Announces Rebranding

UV specialist Dr. Hönle AG is uniting its group of companies under one future-focused brand. The subsidiaries as well as the parent company are renamed to Hoenle, and Dr. Hönle AG will be Hoenle AG. This step reflects the strategic development of the group and brings clarity to its international activities.
Hoenle has been the parent company of a group of various industrial UV and adhesives specialists for many years. With the customer and its individual application in focus, the subsidiaries have been organized in three business units since 2023: Curing, Disinfection, and Adhesive Systems.
September 16 marked the unification of the group under one corporate brand, along with a new corporate design and a new website. “We’re excited to present our new identity to the public for the first time at Labelexpo Europe, a very important show for our Business Unit Curing,” said Dr. Markus Arendt, CEO of Hoenle. “It’s more than just a new design – it’s a visual expression of our future as the world’s leading specialist in industrial UV technology. Our knowledge, innovative strength, and clear focus on the customer set the course for sustainable growth.”
At Labelexpo Europe in Barcelona, the two group companies, known as PrintConcept UV-Systeme GmbH and Eltosch-Grafix showcased their latest development as Hoenle – a few days later, at Fachpack in Nürnberg, Hoenle will be represented by both its curing and UV disinfection specialists, the former Sterilsystems GmbH and UV Technik Speziallampen GmbH.
The completely redesigned website at www.hoenle.com offers visitors a modern and user-friendly design as well as clearly structured content.
To read all the latest news about UV curing technologies, visit ASI's Curing topics page.
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