Henkel Rallies Soccer Fans With Massive U.S. Men's National Team Display
As soccer fans across the country eagerly await kick-off, Henkel is rallying fans to celebrate the U.S. Men’s National Team, by unveiling a 100ft x 60ft building wrap on the facade of its North American Consumer Brand Headquarters in Stamford, Connecticut.
The attention-grabbing supersized graphic is the equivalent height of 12 regular soccer goalposts, featuring four of the stars of the U.S. Men’s National Team, each towering at 30ft in height – Christian Pulisic, Weston McKennie, Chris Richards and Tim Weah. The graphic declares "Good Luck to the U.S. Men’s National Team."
Henkel’s message is designed to motivate fans to celebrate the squad and inspire them. The towering wrap will be seen by fans daily on I-95 as they drive past Henkel’s headquarters.
Enhancing fan support for the team nationwide, Henkel has released “Winning Starts at Home Watch Party Kits” for soccer fans to unite in their passion for the team and help fans and families show their pride no matter where they’re cheering from. The kit includes a poster version of the rallying “Good Luck” message, a "Go USA" banner, soccer-themed coloring sheets, bingo cards, and interactive activities featuring designing custom jerseys and coloring iconic player hairstyles.
“At this pivotal time for soccer in this country, Henkel wanted to go big with our rallying-cry to bring everyone together and back our athletes. Mirroring the role our well-loved brands such as Dial, all free clear, Persil, göt2b and Loctite play for fans in their everyday lives, we are a company that lifts and supports our community, and we’re excited to do this for America’s Home Team,” said Phil Schaffer, corporate senior vice president, Henkel Consumer Brands, North America.
Building on its fan-first celebrations, Henkel is also providing fans with exciting ways to celebrate their passion for the U.S. Men’s National Team, with the chance to enter the following sweepstakes:
- Newly released Official 2026 U.S. Men’s National Team Jersey – fans can win the iconic jersey and display their support for the team
- Gift cards for U.S. Soccer swag - for fans to gear-up, show their energy as they celebrate the team’s passion
The sweepstakes program will be activated across digital and social media, and fans can enter at: henkelsoccersweeps.com.
Entry period is through July 31, 2026.
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