Palmer Holland Announces New Industrial Specialties Structure and Leadership
Dave Ruggieri is the new business director — Coatings for Palmer Holland.
Matt Miller is the new business director — Lubricants at Palmer Holland.
John Battaglia is the new business director — Engineered Materials at Palmer Holland.
John Outcalt will become VP of International Sales & Strategy at Palmer Holland.
Specialty chemical and ingredients distributor Palmer Holland, Inc., recently announced a broadened market-focused structure for its Industrial Specialties business, effective immediately. The business will be organized around four dedicated teams: Coatings; Adhesives, Sealants & Elastomers (ASE), Engineered Materials, and Lubricants. The structure replaces the former CASE umbrella with distinct Coatings and ASE teams.
Palmer Holland reports that each team will have dedicated business leadership, technical support, and focused commercial strategies. The new structure is designed to provide greater market specialization, strengthen relationships with principals, expand technical expertise, improve customer engagement, and better align investments with market opportunities.
Tony Denton will serve as senior vice president — Industrial Specialties. The four businesses will be led by Dave Ruggieri, business director — Coatings; Alex Snyder, business director - Adhesives, Sealants & Elastomers; John Battaglia, business director — Engineered Materials; and Matt Miller, business director — Lubricants.
Palmer Holland also announced two additional appointments. Following Palmer Holland’s expansion into the Latin American market, John Outcalt will become VP of International Sales & Strategy, with responsibility for accelerating international growth and partnering across the organization on strategic growth initiatives. Ron Zmich, who has led Industrial Specialties for the past 3.5 years, will transition to the role of director of commercial training and development, applying his extensive technical, commercial, and leadership experience to the continued development of Palmer Holland’s commercial organization.
“Our markets are becoming more specialized, and our structure needs to keep pace,” said Tim Skufca, chief executive officer of Palmer Holland. “This new structure brings our leadership, commercial decisions, and sales execution closer to the markets we serve. By giving each market dedicated leadership, deeper expertise, and clearer accountability, we can respond faster, invest more intentionally, and create greater value for our partners.”
Denton brings more than 30 years of industrial-sector experience, including procurement and commercial roles with Hitachi Automotive Products, GE Plastics, and Cabot. Ruggieri joined Palmer Holland after 12 years with Rubber Polymer Corp., where he last served as executive vice president. Battaglia joined Palmer Holland in 2012 and has held sales and business leadership roles across multiple industrial markets. Miller joined the company in 2015 as an account manager and most recently served as national sales manager — Lubricants. Snyder joined Palmer Holland in 2018 after holding technical and commercial positions with Valspar and Braskem.
Outcalt joined Palmer Holland as an account manager after working with Sherwin-Williams and later became a business director. Zmich joined Palmer Holland in 2006 and has spent his career in the chemical industry across supply chain, sales, sales management, and business leadership.
Learn more about Palmer Holland at palmerholland.com.
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