AD Fusion from Avery Dennison is a program designed to help label and packaging converters adopt RFID technology. Powered by SmartFace™ technology, AD Fusion delivers customizable materials with pre-inserted RFID inlays. By removing traditional capital barriers, businesses can scale smart label offerings quickly and cost-effectively without new machinery or specialized training.

Abby Monnot, vice president of marketing at Avery Dennison, explained, "AD Fusion represents a major step forward in making RFID more accessible and actionable for converters. By combining SmartFace technology with a streamlined, production-ready format, we are bringing to market an innovative solution that helps customers accelerate adoption, unlock new opportunities, and compete more effectively in a rapidly evolving landscape."