DuPont Textiles & Interiors (DTI), a wholly owned subsidiary of DuPont, has announced that it will be called INVISTA effective immediately. The name change represents the company's next step toward separating from its parent company and crystallizing its distinct, independent corporate identity. Steve McCracken, president of DTI, now INVISTA, said, "We are stepping forward into our future—with more than 70 years of DuPont innovation and market strength behind us—creating a vital new company and identity that is up to the challenge of serving our global customers with renewed determination and clarity." "INVISTA will continue the work we began as part of DuPont, partnering with our customers to transform the economics of their businesses, the performance of their products, and to drive demand through the power of brands," said Carol Gee, global director, brands for INVISTA.

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