MACtac® Printing Products has announced the promotion of Kim Hensley to the position of product manager, durable films, within the company’s roll label commercial area. In her new role, Hensley is responsible for the management of MACtac’s durable film product line in North America, including standards and regulatory planning and administration, inventory management, price strategy development, multigenerational product planning, market introduction planning and implementation, cost optimization, sales tool development, and overall customer satisfaction.

“We are excited to welcome Kim to this new role on the roll label team,” said Michael Marasch, senior marketing director of MACtac Printing Products. “Her experience and expertise will allow her to focus on a growing area for the industry as well as MACtac in durable film product development.”

Hensley has more than 13 years of experience in the pressure-sensitive adhesive industry. She has previously served as inside sales representative, product development specialist and, most recently, as product marketing manager for MACtac’s roll label business. Prior to joining MACtac, Hensley owned and managed a small business and served as an outside sales representative for Pittney Bowes.

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