MACtac®has announced the appointment of Michael Marasch as senior marketing director for the MACtac Printing Products division.
MACtac®, a global supplier of
pressure-sensitive adhesive products, has announced the appointment of Michael
Marasch as senior marketing director for the MACtac Printing Products division.
In this role, Marasch will oversee the development, implementation and
management of marketing strategies and plans, specifically in the roll label
business. He will also be responsible for developing product line plans and
pricing strategies, identifying new business opportunities (including alliances
and acquisitions), and creating, communicating, and implementing marketing
plans for the major initiatives in the business.
Marasch brings 30 years of marketing experience to his new position, having
spent most of his career at large, global specialty materials companies
including BFGoodrich and Bayer. Marasch's background includes marketing, sales
and business development management positions in the rubber, plastics,
thermoplastic elastomer, and chemical additive markets. His expertise in
identifying and enhancing the value propositions of businesses and products is
expected to shape the future of MACtac's Printing Products division.
"We are confident in Mike's ability to grow our roll label business through
untapped application opportunities and steer our MACtac Printing Products team
to further success this year," said Ed LaForge, vice president of
marketing at MACtac. "His extensive experience in marketing specialty
materials will be invaluable for this position."
Marasch holds a B.S. in chemistry/business from the University
of Wisconsin - Eau Claire. He is a member of the American
Chemical Society - Rubber Division and the Society of Plastics Engineers.
For more information, visitwww.MACtac.com.