ChemPoint Inc., a Univar company, recently announced the launch of its new brand identity, including the adoption of ChemPoint as its global brand name. The new brand identity includes an evolved corporate logo, a redesigned website and an updated message platform. The company also dropped “.com” from its name, highlighting its maturation beyond the dot-com era of its inception.

“We’ve built a unique, successful company and business model, and have achieved tremendous growth over the past 14 years, but our external image wasn’t in alignment,” said Steve Block, president. “We needed to take our story outside of ChemPoint and show the world who we really are and what we’re about; we needed our logo, website, and language to support that.”

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