Adhesives Mag logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Adhesives Mag logo
  • NEW PRODUCTS
  • NEWS
    • Adhesives & Sealants Headlines
    • Mergers/Acquisitions
    • Events Calendar
    • Market Trends
  • TOPICS
    • Finished Adhesives and Sealants
    • Pressure-Sensitive Adhesives (PSAs)
    • Coatings
    • Raw Materials and Chemicals
    • Materials Handling/Processing
    • Meter/Mix/Dispense
    • Curing
    • Testing/Quality Control
    • Packaging of Adhesives & Sealants
    • Converting/Packaging
    • Composites
    • Sustainability
  • COLUMNS
    • European Perspectives
    • Strategic Solutions
    • Supply Chain Strategies
    • Tape Talk
  • TOP 20
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Webinars
    • eBooks
  • EXPLORE
    • Adhesives in Action
    • Blog
    • ASI Store
    • Industry Links
    • Market Research
    • Classifieds
  • DIRECTORIES
    • Buyers' Guide
    • Global Adhesives & Sealants Directory
    • Raw Materials, Chemicals, Polymers and Additives Handbook
    • Equipment Handbook
    • Distributor Directory
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • ADVERTISE
      • Custom Content & Marketing Services
    • CONTACT
  • SIGN UP!
ColumnsSustainabilityPackaging of Adhesives and SealantsEnd User Features

Editor's Memo: The Green Stuff

Developing successful green products is much trickier than most people might think.

By Susan Sutton
Susan Sutton headshot - NEW
May 1, 2014

Wouldn’t it be great if doing the right thing automatically brought big rewards? For example, if your company is willing to spend the extra time and money needed to develop a “green” adhesive or sealant that’s better for the environment, people should be more than happy to pay for it, right? That product should fly off the shelves at a premium price, prompting the development of additional, even more sustainable green products that are made from all bio-based raw materials, include no volatile organic compounds (VOCs) to speak of, reduce CO2 emissions by 1,000%, and be fully recyclable/reusable! Sadly, this is not a perfect world. Far from it, in fact.

It turns out that developing successful green products is much trickier than most people might think. Consumers far and wide broadcast their desire for sustainable products, but they almost always balk at the price. “Only about 5% of buyers in the consumer market would be willing to pay more for an eco-friendly solution just because it is eco-friendly,” writes James Swope of The ChemQuest Group.

Selling to businesses is even more difficult, as product designers are forced to jump through increasingly stringent ROI hoops in order to justify their materials choices. The good news is that, despite multiple challenges, producing successful sustainable products is not a lost cause. Ranging from raw materials through to finished adhesives and sealants, green products are indeed making headway. Read Swope's column entitled “Selling Green” for some tips to effectively market your green products.

From bio-based materials and formulations to sustainable packaging options and new low-emission dispersions, this issue of ASI highlights several green products and strategies. I’d love to hear from you! How does your company reconcile green product development with the need to maintain a strong bottom line? Please contact me at (330) 336-4098 or suttons@bnpmedia.com to share your story. 

KEYWORDS: bio-based materials general business sustainable packaging volatile organic compounds (VOCs)

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Susan sutton 200px

Susan Sutton is the former Editor-in-Chief of Adhesives & Sealants Industry.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • mouse in hole

    Using Foam Sealants for Pest Prevention

    According to the National Pest Management Association,...
    Adhesives and Sealants Topics
    By: Kevin Corcoran
  • linked network nodes

    Using the Power of AI for Adhesive and Sealant Formulation

    With the help of software solutions, adhesive formulators...
    Adhesives and Sealants Topics
    By: Karen Parker
  • top20-hero.jpg

    2024 ASI Top 20: Leading Global Manufacturers of Adhesives and Sealants

    ASI's annual ranking of the top 20 global adhesive and...
    Adhesives and Sealants Topics
Subscribe For Free!
  • eMagazine Issues
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Popular Stories

Picture of white beads of hot-melt adhesives

Henkel and Synthomer Work to Cut Carbon Emissions in Adhesives

news on internet screen

H.B. Fuller Names 2025 Customer Innovation Awards Winners

Image of a green plant

BioBond Licenses Technology Developed at Purdue to Create Biodegradable Packaging Adhesives

ASI Top 20 website

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Structural Adhesives: Properties, Characterization and Applications

Structural Adhesives: Properties, Characterization and Applications

See More Products

ASI CASE EBOOK

Related Articles

  • EDITOR'S MEMO: Green from the Ground Up

    See More
  • EDITOR'S MEMO: Green is Good

    See More
  • EDITOR'S MEMO: It is Easy Being Green

    See More
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing