Growth in Tablet Market to Recover by 2019
Tablet growth is expected to resume and continue over the next five years, with a forecast of nearly 290 million tablet shipments in 2019, according to ABI Research. At the end of 2014, many tablet vendors were looking forward to opportunities in 2015 and hoping to avoid a repeat of lackluster 2014 results. Amazon, Apple, Barnes & Noble and Google are expected to show year-over-year declines in branded tablet unit volume, while Acer, ASUS, Dell, HP, Lenovo, LG, Microsoft, and Samsung should end higher in calendar year 2014.
“Historically, Apple has counted approximately 35% of its iPad sales in the last calendar quarter of the year,” said Jeff Orr, senior practice director. “Unless Apple can pull off a 32+ million unit quarter, sales for CY2014 will be down for the first year since the iPad launched.”
ABI Research predicts that the Apple iPad will reach nearly 68 million units in 2014, compared to just over 74 million shipped in 2013. Samsung, the second-largest tablet vendor, is expected to ship nearly 43 million tablets in 2014, up from the 38 million in the previous calendar year.
Comparing tablet operating systems, Android continues to gain share with an expected 54% of branded tablets, including the Google OS, in 2014 while iOS falls to 41% and Windows 8 trails at 5% of shipments.
For more information, visit www.abiresearch.com.