Color Quality Among Top Demands from U.S. Handheld Device Owners
3M recently announced that 90% of Americans surveyed by the company have come to expect significant technology upgrades when purchasing next-generation LCD electronic devices, such as mobile phones, notebook PCs, tablets and LCD TVs. Specifically, the company’s survey sheds light on the latest electronic tech trends that will impact consumers’ daily life in 2015 and beyond.
“LCD technology is still evolving,” said Dave Lamb, Ph.D., 3M Color Expert. “The 3M team continues to improve the viewing experience for consumers, and our technologies and innovations bring ideas into existence every day, opening the door to new possibilities that we are just starting to explore.”
Some 62% of device owners say they’re wishing for better color quality on their display devices. They’re reportedly looking for improvements like more realistic (29%) and bolder colors (18%), richer darks (14%) and more varied colors (13%). The color quality of current LCDs pales in comparison to that available in televisions 50 years ago, according to 3M. The good news is that the color of tomorrow is closer than ever: LCDs that includes the 3M Quantum Dot Enhancement Film (QDEF™ as developed with Nanosys Quantum Dots) can reportedly guarantee a vibrant visual experience with saturated, true-to-life colors. LCDs using QDEF are able to achieve a very wide color gamut, making this the closest technology to achieving Rec. 2020 for ultra-high-definition television today.
The 3M survey was conducted by Wakefield Research among 1,000 nationally representative U.S. adults, ages 18 and over, between August 22 and September 2, 2014, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18 and older.
For more information, visit www.3m.com.
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