This company recently announced the launch of RHOPLEX™ 800h acrylic binder at the Western Coatings Symposium, which took place Oct. 25-28 in Las Vegas. The new product reportedly provides a solution to formulators seeking to improve hardness in architectural paints.

Created to allow for early hardness development in low-volatile organic compound (VOC) coatings, the controlled polymer morphology technology reportedly uses hard, soft, and functional monomers in a single waterborne acrylic binder to help improve hardness and block resistance in high-gloss and deep-tone architectural coatings.

“The ongoing drive toward low- and zero-VOC capable coatings offers continuous opportunities for innovation, and as consumers seek brighter, more vibrant colors for their homes, we’re faced with solving the low-VOC hardness profile challenge,” said Fallyn Flaherty-Earp, North America architectural marketing manager. “Hardness and block resistance are difficult to achieve in low-VOC formulations, particularly in high-gloss and deep-tone paints with low pigment volume concentration (PVC). RHOPLEX™ 800h Binder facilitates formulation flexibility, helping create ultra-low-VOC, binder-rich, deep colored paints that have excellent hardness and tack, as well as block, print, and scrape resistance.”

For more information, visit www.dowcoatingmaterials.com.