This company has developed Purekote™ 23589, a coating that can reportedly be used safely in food packaging applications regulated by the U.S. Food and Drug Administration (FDA). The water-based coating can deliver a matte appearance and velvety feel to paper and plastic bags, pouches, lidding films, foil bags, and sachets. The product will be launched at Dscoop, taking place April 14-16 in San Antonio, Texas.

“Purekote 23589 coating is particularly well suited for use on organic and natural products packaging, which is one of the fastest-growing segments in the packaged food industry,” said Cindy Fruth, industry manager, laminating adhesives and coatings. “Purkote coating also delivers superior scuff resistance, so when the food product finally reaches the shelf it will still look great. And packaging that looks great and feels great really helps sell product.”

The coating is safe for use with any food and does not have temperature limitations. The coating reportedly is print receptive and can be used with film, foil and numerous other substrates. It can be applied via gravure or flexographic process with an enclosed-chamber doctor blade.

For more information, visit www.ashland.com.