Building on a decade of significant investments and growth, Ford recently outlined the next phase of its China expansion strategy, focused on SUVs, electric and connected vehicles, a streamlined business structure, and closer connections to Chinese customers. Executive Chairman Bill Ford and CEO Jim Hackett shared the vision while in China recently to meet with employees, customers, dealers, and government officials. 

“China is not only the largest car market in the world, it’s also at the heart of electric vehicle and SUV growth and the mobility movement,” said Bill Ford. “The progress we have achieved in China is just the start. We now have a chance to expand our presence in China and deliver even more for customers, our partners and society.” 

“Ford’s aspiration is to become the world’s most trusted mobility company, designing smart vehicles for a smart world,” said Hackett. “We are very excited to see this vision come to life in China.”

To enable future growth in China, Ford will contain structural costs in the region throughout 2018, aiming to generate greater efficiencies, become more operationally fit and deliver additional value to shareholders. In addition, Ford plans to grow its China revenue by 50% by 2025 compared to 2017 and is focusing its business expansion on three areas: even more smart, connected vehicles; closer connections to Chinese customers; and a streamlined business structure. 

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