This company is broadening its portfolio of hydrophobically modified hydroxyethylcellulose (HMHEC) products with the introduction of Natrosol Plus 550 HMHEC. This new product will be launched to the North American market at the American Coatings Show, taking place April 10-12 in Indianapolis, Ind.

The paint thickener was reportedly developed to offer improved thickening efficiency over Natrosol Plus 330 HMHEC and other HMHECs on the market. In a majority of benchmarked architectural paint formulations around the world, it reportedly delivered a 10-20% improvement in efficiency.

For more information, visit