Going “green” can mean many different things to different people. From filling your recycle bins to carrying a reusable water bottle to installing solar panels on your roof, everyone has their own way of reducing their carbon footprint.

For the adhesives industry, sustainability is becoming an essential value proposition, writes Morgane Burgorgue, adhesives marketing manager at Kraton. Some certifications allow suppliers to differentiate themselves by proving that their products meet key specifications, and buyers can use the standard to get exactly what they need with bio-based materials.

Vertically integrated tape suppliers have upfront knowledge of raw materials costs and can reduce concerns relating to fluctuating petroleum and other natural resources. What are three factors to keep in mind when partnering with a sustainable, vertically integrated industrial tape supplier? Turn to “Advancing Adhesives: Vertically Integrate for Sustainability” to find out.

What is your company doing to become more sustainable? Send me a note at mcphersont@bnpmedia.com to share your story.