American Label recently announced that it was presented the HP Inkspiration award for the Labels/Shrink Sleeve category at the recent Dscoop Edge 2019 conference in Orlando. Dscoop is the annual conference of the independent user group of Indigo and HP Graphic Arts solutions.

The attendee-voted award was given for the labels American Label produced for Denver-based Deviation Distilling and its line of gin bottles. (The same labels also won Deviation Distilling an Excellence in Packaging gold medal from the American Distilling Institute’s Gin Summit in March.)

“We try to be unique in everything we do,” said Cindi Wiley, owner of Deviation Distilling. “Working with American Label on the printing process has been a rewarding experience that has brought our gin trio alive in the marketplace. We are thrilled to be recognized and awarded for our hard work. This has been an incredible start to our business.”

In describing the American Label-produced labels, the Dscoop award presenters wrote: “These engaging labels for a new product line pushed the limits of sandwich printing on the HP Indigo WS6800 Digital Press. Elaborate (CMYK) designs were printed on each side of a clear pressure sensitive substrate. HP Indigo Premium White increased optical density of the white sandwich layer.”

“Winning these coveted packaging and printing awards was the result of hard work and the combination of our progressive expansion, cutting-edge equipment and the creativity of our team members,” said Rob Bullen, digital specialist at American Label. “It’s further testament to American Label being at the forefront of the label printing industry. We couldn’t be more pleased with the work of our talented team.”

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