Brenntag Named Primary U.S. Distributor for Arkema Waterborne Resins
In making this decision, Arkema reportedly looked at Brenntag’s national coverage, logistics and operational efficiencies, digital marketing, and technical capabilities.
Arkema recently announced that, effective August 1, 2019, Brenntag North America, Inc. will be the primary distributor in the U.S. for Arkema waterborne resins sold under the Encor®, Celocor®, Snap®, and Neocar® trade names. These resins are reportedly used to formulate products across multiple industries, including architectural and industrial coatings, adhesives, caulks and sealants, construction products, and traffic markings.
“As we evaluated potential distribution partners in North America, we were impressed by Brenntag’s ability to market, deliver and support products in industries where technical expertise is required,” said Eric Kaiser, regional president for Arkema’s coating resins business in North America. “They have the resources and expertise necessary to ensure end users get the most from our waterborne resin products.”
Specifically, Arkema looked at Brenntag’s national coverage, logistics and operational efficiencies, digital marketing, and technical capabilities. With regional application labs and market-focused sellers, Arkema reports that Brenntag offers the resources needed to help formulators develop products to existing specifications and support future needs for technical collaboration and partnership.