H.B. Fuller recently announced the forthcoming launch of its new Fulltak™ SE 8116, a water-based acrylic adhesive that offers non-water whitening performance for the no-label look. The company will be launching Fulltak SE 8116 at the 40th anniversary of Labelexpo Europe 2019, which will run from September 24-27 in Brussels.

Reportedly offering excellent film clarity and superior non-water whitening performance, Fulltak SE 8116 enables customers to maintain package and brand integrity, even in wet and humid conditions. It can be used on a wide range of containers and filmic label stock and is particularly recommended for beverage and household applications.

“With Fulltak SE 8116, clear labels stay clear, however much they come into contact with water,” said Melanie Lack, H.B. Fuller’s business manager for tapes and labels, EIMEA. “For example, a shampoo bottle will retain its attractive, no-label look even if it gets wet every day when you take a shower. It will even remain transparent if you fully immerse the container in water for 24 hours.

“The no-label look can be critical for some brands as it facilitates creative label and container design, enabling products to stand out on the supermarket shelf. Now, with Fulltak SE 8116, brand owners can be confident of maintaining this look from the consumer’s time of purchase to last use.”

In addition to its non-water whitening performance, H.B. Fuller reports that Fulltak SE 8116 delivers good peel and tack performance on various substrates, such as polypropylene (PP) and polyethylene terephthalate (PET). It is designed for high-speed coating through gravure and Meyer bar application systems, and its balance of properties provides ideal cohesion for good die-cutting in the label production process.

Additional details are available at www.hbfuller.com.