BASF recently announced that it has introduced a digital sales platform for its OPPANOL® polyisobutene product family. Designed and built in collaboration with Agilis Chemicals, the digital distribution channel reportedly enables customers located in the U.S. to place orders, track status, and make payments through an intuitive, easy-to-use, secure online interface.

“In addition to product quality and technical support, customers are looking for speed and convenience when making a purchase, and this new e-commerce portal will offer the familiarity and simplicity of online buying,” said Marius Vaarkamp, business director for Fuel and Lubricant Solutions at BASF. “Agilis brings the technological expertise, including the use of artificial intelligence, and the industry knowledge which will enable us to implement this new online distribution channel while improving business processes, driving efficiency and strengthening relationships.”

“With Agilis, buying chemicals is fast and secure, so BASF customers in the U.S. will have an enhanced digital experience,” said Jay Bhatia, CEO and founder of Agilis. “Once buyers safely log into BASF’s portal, they will be able to select grades best suited for their formulations, place and track orders online, and process payments without having to pick up the phone or send a single email.”

According to BASF, the portal offers convenient features such as two-click reordering and order tracking that will save time when making a purchase. For more information, visit