H.B. Fuller recently announced the opening of a new business office in Johannesburg, South Africa, as well as a network spanning three warehouses across the country, to support its growth plans in the region. Led by Ronald Prinsloo, South Africa business manager, the new H.B. Fuller entity will offer customers local adhesive expertise and a globally connected team with industry knowledge spanning the 28 market segments served by the company.
Prinsloo and his team will draw on H.B. Fuller’s global network capabilities and technical centers, especially in Europe, India, Middle East, and Africa (EIMEA), to better serve customers in close proximity to where they operate by supporting sales in local currency, offering ex-stock deliveries, and providing technical service. The new commercial organization aims to rapidly grow H.B. Fuller’s share of the local market for adhesives, which the South Africa Adhesives Association has estimated at €100 million (approximately $112.7 million) per year.
“We believe our in-depth understanding of specific customer needs and local market requirements, together with H.B. Fuller’s high-quality solutions, technologies and research capabilities, means we’re ideally placed to meet increasing demand for adhesives in South Africa,” said Prinsloo. “This fits with our overall strategy to build on our success around the globe and expand our business footprint in key market segments through strategic investments. We are now in a better position to offer outstanding, local knowledge of customers’ production processes in the hygiene, graphic arts, paper converting, end-of-line and flexible packaging, and labelling markets, among others, and help customers find a competitive advantage through their adhesive applications.”
For more information, visit www.hbfuller.com.