Adhesives Mag logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Adhesives Mag logo
  • NEW PRODUCTS
  • NEWS
    • Adhesives & Sealants Headlines
    • Mergers/Acquisitions
    • Events Calendar
    • Market Trends
  • TOPICS
    • Finished Adhesives and Sealants
    • Pressure-Sensitive Adhesives (PSAs)
    • Coatings
    • Raw Materials and Chemicals
    • Materials Handling/Processing
    • Meter/Mix/Dispense
    • Curing
    • Testing/Quality Control
    • Packaging of Adhesives & Sealants
    • Converting/Packaging
    • Composites
    • Sustainability
  • COLUMNS
    • European Perspectives
    • Strategic Solutions
    • Supply Chain Strategies
    • Tape Talk
  • TOP 20
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Webinars
    • eBooks
  • EXPLORE
    • Adhesives in Action
    • Blog
    • ASI Store
    • Industry Links
    • Market Research
    • Classifieds
  • DIRECTORIES
    • Buyers' Guide
    • Global Adhesives & Sealants Directory
    • Raw Materials, Chemicals, Polymers and Additives Handbook
    • Equipment Handbook
    • Distributor Directory
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • ADVERTISE
      • Custom Content & Marketing Services
    • CONTACT
  • SIGN UP!
Finished Adhesives and SealantsPressure-Sensitive Adhesives (PSAs)Raw Materials and Chemicals

From the Editor

COVID-19 Prompts A New Digital Age: ASI Launches Dynamic eMagazine Format

Many of the adaptations innovated in the past year due to the necessity of COVID-19 have actually made our lives easier and more efficient—and we aren’t looking back.

By Susan Sutton
EditorsBlog-Susan
March 11, 2021

The seriousness of the COVID-19 pandemic entered the consciousness of most people I know (in the U.S., anyway) in March 2020. I specifically remember circling the date on the calendar when it truly sunk in for me: March 13. What a difference a year makes.

Today, we realize that the impacts of the coronavirus outbreak are extensive and labyrinthine, affecting most facets of our lives. I think back to eating out at restaurants, going to the movies, or even just enjoying a simple family barbecue, and it seems like a different lifetime. While we will surely return to activities such as these, many of the adaptations we innovated due to necessity have actually made our lives easier and more efficient—and we aren’t looking back.

The global prevalence of our digital communications and activities is a prime example. With lockdowns and closures in full force, we turned online for everything: work, entertainment, shopping (both personal and business), and more. In doing so, we discovered (or created) a new digital age.

According to survey results from McKinsey & Co.,1 “Far from a local phenomenon, the shift to digital and remote engagement has been embraced by decision makers in all countries surveyed worldwide. B2B sales leaders have moved from being ‘forced’ to adopt digital in reaction to the widespread shutdowns in the early stages of COVID-19 to a growing conviction that digital is the way to go.”

Indeed, the majority of McKinsey’s survey respondents are fully embracing the switch to digital. “More than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions—a sentiment that has steadily intensified even after lockdowns have ended.”

ASI is leaning in to the digital switch as well, with the launch of a dynamic new eMagazine format with our March issue! Instead of a traditional page-turning type digital issue, articles are now designed in a vertical orientation to simplify the reading experience. To access the full text of each article and review the easy-to-read graphics, readers simply scroll down each page. In addition, it’s easier than ever to navigate within each issue; the navigation hub is located in the top left of every screen.

screenshot1

 

Readers have the ability to move to different articles using the arrows on the left and right sides of their screen, or with the dynamic menu bar. Once they select the menu bar via the hamburger menu located at the top left of each page, all of the articles will scroll along the bottom of the screen. The Table of Contents can be accessed from the dynamic menu bar as well, or by selecting Back to Contents at the top left of each page. If readers would like a review of the eMagazine’s general navigation, they can select the “i” button.

We’re really excited about this new platform’s additional functionalities and enhancements. I’d love to hear what you think! Please contact me at (330) 564-3440 or suttons@bnpmedia.com to share your thoughts.

NavScreen

 


Reference

  1. A. Bages-Amat, L. Harrison, D. Spillecke, and J. Stanley, “These eight charts show how COVID-19 has changed B2B sales forever,” McKinsey & Co., October 14, 2020, www.mckinsey.com/business-functions/marketing-and-sales/our-insights/these-eight-charts-show-how-covid-19-has-changed-b2b-sales-forever.

KEYWORDS: COVID-19 digitalization innovation

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Susan sutton 200px

Susan Sutton is the former Editor-in-Chief of Adhesives & Sealants Industry.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • mouse in hole

    Using Foam Sealants for Pest Prevention

    According to the National Pest Management Association,...
    Finished Adhesives and Sealants
    By: Kevin Corcoran
  • linked network nodes

    Using the Power of AI for Adhesive and Sealant Formulation

    With the help of software solutions, adhesive formulators...
    Raw Materials and Chemicals
    By: Karen Parker
  • top20-hero.jpg

    2024 ASI Top 20: Leading Global Manufacturers of Adhesives and Sealants

    ASI's annual ranking of the top 20 global adhesive and...
    Pressure-Sensitive Adhesives (PSAs)
Subscribe For Free!
  • eMagazine Issues
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Popular Stories

image of confetti in air

Winners of ASC Innovation Awards

Picture of white beads of hot-melt adhesives

Henkel and Synthomer Work to Cut Carbon Emissions in Adhesives

news on internet screen

H.B. Fuller Names 2025 Customer Innovation Awards Winners

ASI Top 20 website

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Structural Adhesives: Properties, Characterization and Applications

Structural Adhesives: Properties, Characterization and Applications

See More Products

ASI CASE EBOOK

Related Articles

  • charity

    Kuraray America Launches Nonprofit Corporation to Provide COVID-19 Relief and Additional Support

    See More
  • Shurtape-PackagingTapeDispenserNewcore

    Meeting Increased E-Commerce Demands and High Sustainability Standards in a COVID-19 World

    See More
  • COVID-19

    Sika Incorporates Existing Products in New Safety Mask Production to Combat COVID-19

    See More
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing