Sika to Acquire Supermassa do Brasil
The acquisition will reportedly provide Sika with improved access to builders’ merchants and specialized dealers and lead to cross-selling opportunities for Sika’s products through these channels.
Sika recently announced that it has agreed to acquire Supermassa do Brasil Ltda, a mortar manufacturer that operates under the BR Massa brand in the Brazilian market. The acquisition will reportedly enhance Sika's position in the region of Minas Gerais, one of the strongest economic regions in Brazil, and complement the production footprint. The transaction is subject to clearance by the local anti-trust authorities.
Supermassa do Brasil mainly offers tile setting materials and facade mortars. It will reportedly provide Sika with improved access to builders' merchants and specialized dealers and lead to cross-selling opportunities for Sika's products through these channels. The acquisition complements the production footprint with a mortar manufacturing facility in a region where Sika has not previously had its own plant.
"With BR Massa we will be able to better serve and supply our customers in the Minas Gerais region," said Christoph Ganz, Sika's regional manager, Americas. "The enhanced access to the distribution channel, supported by the expanded local supply chain, will contribute to the continued penetration of the Brazilian market. We warmly welcome the BR Massa employees to the Sika team and look forward to growing our business together."
Learn more about Sika at www.sika.com.
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