Covestro recently introduced a new market-driven, user-oriented approach to drive the adoption of bio-based solutions in the coatings industry. The focus is the use of resins that base up to 52% of their carbon content on plant material. Leveraging data-driven end-user and customer insights with its expertise in bio-based raw materials, Covestro reports that it will actively engage peers and partners in sustainability dialogs and apply the Decovery® resin technology recently acquired from DSM. In this way, Covestro will create awareness of the technologies available and open new horizons for innovation and sustainability in paint and coating solutions.
With the environmental impact of fossil-based products becoming increasingly clear, recent years have seen an unprecedented demand for sustainable products and brands. Across the global paints and coatings industry, regulatory bodies are setting increasing sustainability and transparency standards, while consumers are increasingly applying their spending power to choosing eco-friendly solutions.
To address these changes in the market landscape and help shape more sustainable high-performance paints and coatings industries, Covestro is launching Paint with Nature, a new plant-powered approach marked by transparency, dialogue, and collaboration. Leveraging its proprietary market insights gained through artificial intelligence and big data, Covestro will work closely with partners across the value chain to provide education and support on bio-based raw materials. In addition, it will implement a Sign the Sustainability Pledge initiative.
“At Covestro, we are very excited and proud to be launching a new approach to further drive plant-based resins for paints and coatings, and better connect the needs of end-users and manufacturers to environmentally friendly technologies,” said Tim Gratzke, marketing manager for Decovery resin technology. “Using our market leadership in biobased solutions, we'll be able to provide education and support to accelerate our customers' sustainability journeys. This will help them to better address market needs, as well as protect the environment.”
For additional details about Covestro and its sustainability initiatives, visit www.covestro.com.