LATICRETE has elevated the color offerings within its Grout and Sealant product lines with the introduction of seven new colors inspired by the environment. The new colors are categorized into three themes: Natural, Earthy, and Coastal. These refreshed colors will provide customers with a wider variety of modern options inspired by the top-selling tile designs and influenced by leading architectural designers.

“As trends in tile change, the colors for our grouts and sealants should do the same,” said Ryan Blair, senior product manager. “To complement today’s new architectural designs, these updated colors were designed and inspired by the environment and provide consumers an enhanced selection to match today’s tile looks.”

LATICRETE will discontinue seven of its 40 standard colors with the introduction of the seven new colors, which include Stormy Grey, Frosty, Fossil, Mink, Steamship, Iron, and Walnut. The discontinued colors will remain available through the PERMACOLOR® Select AnyColor™ program, offering more than 10,000 custom color options.

New LATICRETE grout support tools are now available, including color cards, plastic channel kits, individual color samples, and showroom color sampling displays. Retrofit kits are also available for existing color sampling displays in the market.

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