For over 40 years, 3M’s Post-it® Brand has served as a canvas to help bring ideas to life. This year, the classic Post-it Notes are getting a colorful refresh thanks to a creative partnership with The Pantone Color Institute. The goal is for the new assortment of tones and colorways to help bring people’s thoughts and ideas into the world in a truly bold way.
“What started with one simple, yet iconic, color—Canary Yellow—has evolved into hundreds of Post-it Products and color combinations over the years,” said Heather Green, global business vice president, 3M Stationery and Office Supplies division. “Color has always played a pivotal role in delivering new and exciting innovations, which is why we are thrilled to work alongside The Pantone Color Institute to elevate our color palette for creators and big thinkers worldwide.”
Together with The Pantone Color Institute, Post-it Brand updated and refreshed nine collections and created two new collections (Simply Serene and Summer Joy) across Post-it Super Sticky Notes and Post-it Notes. According to 3M, all of the collections are inspired by current color trends featuring a variety of bright, bold, and pastel tones.
“We treasured the opportunity to collaborate with 3M, a brand so closely linked to creativity and color expression on the curation of their current and new color collections of Post-it Super Sticky Notes and Post-it Notes,” said Laurie Pressman, vice president, Pantone Color Institute. “A like-minded brand who teaches us how we can use the language of color to communicate and differentiate, consumers and businesses around the world turn to Post-it Brand each day to help them organize, highlight and track their daily activities and all of life's most notable moments.”