Avery Dennison Performance Tapes recently announced a new automotive electronics portfolio for OEMs and suppliers. The portfolio consists of products that are integrated into the components used on the interior and exterior of vehicles for applications such as advanced driver-assistance systems (ADAS), user experience, lighting, and safety. According to the company, the portfolio aligns with the broader automotive electrification trend to make cars safer, more efficient, and connected while providing drivers with a better overall experience.

“As the automotive industry continues to transition to electric and autonomous vehicles, numerous applications are required to help implement new technologies,” said Scott Krusinski, product manager for automotive and other transportation at Avery Dennison Performance Tapes. “Adhesion of printed and flexible electronics are needed for many automotive applications across the vehicle’s interior, exterior, and powertrain.”

The automotive electronics portfolio features more than 20 pressure-sensitive adhesive products. The portfolio offers solutions for interior (wire harness securement, electronic mirror mounting, display mounting, seating detection sensor bonding, PTC heater bonding, seat heater bonding, and steering wheel detection sensor bonding) and exterior (gasket bonding, PTC heater bonding, vent bonding, sensor mounting, and glare reduction) automotive electronics applications.

To learn more, visit www.tapes.averydennison.com/automotiveelectronics.