Medmix has been working with a U.K. distributor to defend trademark rights and remove counterfeit products imitating its COXTM handheld sealant and adhesive dispensers from sale. Having successfully identified the illegal supply route, Medmix is now supporting the distributor by providing a direct OEM supply of genuine dispensers. Medmix’s COX single and multi-component dispensing systems are popular for applying sealants and adhesives in construction and industrial applications.
“Realizing that the products were not genuine, the distributor quickly removed all counterfeit dispensers from their product range,” said Hans-Peter Brack, head of IP Management at Medmix group. “From a negative situation, we have worked together with this distributor to achieve a positive outcome by providing them with dispensers direct from our U.K. manufacturing facility.”
“We protect end users from counterfeit products by working with local customs and carrying out internet trademark and image monitoring, as well as engaging directly with our sales network. Our new Medmix website is being updated to offer information on how to identify all of our authentic products and how to identify their potentially dangerous counterfeits, while our marketing team works to educate our customers on how to avoid fake products,”
“Our policy is to stop counterfeit products,” continued Brack. “Whether our users are sealing a roof or applying adhesive, we want them to have the assurance of a genuine product that offers the utmost in safety and performance. We also support our distributors to remove counterfeit products from the market, by providing them with genuine products from a reputable source.”
“As a technology company holding trademarked and patented solutions for applications from construction to dental to medical - we understand the harm counterfeit products can cause. We will continue to protect our innovations and customers from inferior copies,” concluded Brack.
For more information, visit: https://www.medmix.swiss/.