Coming into 2015, the U.S. adhesives industry looks to continue its recent trend of lower-than-normal volume growth. Historically, adhesives and sealants have been growing about 1½ times of the gross domestic product (GDP) in the U.S.
In mature markets, disposable diaper and feminine hygiene products have reached market saturation. Since consumers of these products expect reliable absorption and no leakage, their purchase decisions are now based on other differentiating factors, such as scent and softness—but also thinness.
In recent decades, pressure-sensitive adhesive (PSA) technology has evolved exponentially to offer converters more choices than ever to meet their application needs.