Andy Slipher is founder of Slipher Marketing. Marketing segment lecturer for Southern Methodist University’s accredited Bank Operations Institute for professional bankers and the Independent Bankers Association of Texas (IBAT), he is the author of The Big How: Where Strategy Meets Success.
One of the biggest marketing challenges across almost all industries is the constant search for the next idea—the one that’s going to hook and reel in new customers and clientele. It’s the idea that constantly eludes them; yet, if they find it, it promises more revenues, long-term relationships, and evergreen sales.
