Want More ASI? You Got It! (4/29/09)

By Teresa McPherson

Social media spending in the U.S. is forecast to increase from $716 million this year to more than $3.1 billion in 2014, a 34% compound annual growth rate, Forrester Research said this week at the Forrester Research Marketing Forum.

A recent ASI E-News Survey found that the adhesives and sealants industry is once again keeping up with the trends. More than 60% of respondents said that they use LinkedIn and nearly 40% use Facebook.

Here at ASI, we’re excited to be a part of the social networking realm. In addition to this blog, you can find us on Facebook®, connect with our staffers on LinkedIn, and keep on top of industry trends and news with our Twitter feeds. Click on http://twitter.com/TeresaASI to read our “tweets” and to be one of the first to know about breaking news and Web site updates; take part in informal surveys and brainstorming sessions; and more! I’d love your feedback – send me a tweet @TeresaASI.

Find us on Facebook by searching for Adhesives & Sealants Industry, then become a fan of our page and connect with other like-minded users.

And please do connect with us and build our network on Linked In; you can find me at http://www.linkedin.com/in/teresamc.

I’d love to hear your feedback and to connect to you online as well – leave a comment below or send e-mail to mcphersont@bnpmedia.com.

Teresa McPherson was the former Editor of Adhesives & Sealants Industry. She has held several editorial positions during her more than 20 years with BNP Media. She holds a bachelor’s degree in English and journalism from Eastern Michigan University.