“PaintExpo Eurasia is the trade fair for industrial coating technology in Turkey and the region”, this conclusion drew Bahadur Yakutlu after his second participation in the fair, which was held 12-14 September 2013 in Istanbul (Turkey). It was not only the general manager at Yakut Makina ve Zincir San. Ltd. who was convinced, but the majority of the around 100 exhibitors, even though there was a slight decrease in the amount of visitors compared to the event 2011.