Avery Dennison Corp. recently announced the launch of a new content hub called "Electrified with Avery Dennison." The hub is designed to answer some of the toughest questions customers have asked about energy storage and electrification and the role that adhesives play in that space. Bringing together industry experts from across EMENA, Asia-Pacific, and the Americas, the platform will provide valuable resources for visitors.

Launched publicly on July 19, 2023, the platform is designed to cater to the growing demand for knowledge and expertise in the rapidly evolving fields of electric vehicles (EVs), consumer electronics, and energy storage. Through this initiative, Avery Dennison aims to foster meaningful discussions and deliver thought-provoking content to shape the future of electrification.

Pankaj Bhardwaj, vice president of marketing for Label and Packaging Materials APAC and Global Lead for Energy Storage at Avery Dennison's Materials Group, explained, "From automotive to stationary energy storage, not only are we undergoing an evolution, but we are in the midst of a full-scale revolution in terms of how we generate, store, and interact with electricity. We're no longer just talking about the future; we're actively living it." 

The aim of “Electrified with Avery Dennison” is to distill complex subject matters into digestible, accessible information, reflecting Avery Dennison’s commitment to offering customer-centric solutions. Visitors to the platform will find a wealth of scientifically backed information to aid in their understanding and decision making. The hub will house a variety of content types, from insights and thought leadership articles to educational pieces, all crafted by subject matter experts.

For more information about "Electrified with Avery Dennison" and to access the initiative's content, please visit electrified.averydennison.com. For more information about Avery Dennison, visit www.averydennison.com.