Pidilite Industries Ltd. (Pidilite) recently inaugurated a new manufacturing facility in Sandila, near Lucknow, India, for its tile adhesive brand, Roff. The fully automated facility, spanning an expansive 11,000 square meters, is set to enhance the Roff footprint in North India. 

Bharat Puri, managing director at Pidilite, said, "This greenfield project is part of our plan to modernize this industry and transform the way India fixes tiles and stones. Our objective is to raise awareness about the use of a specialized adhesive product for tile fixing, instead of traditional cement. Therefore, we continue to enhance the availability of high-quality construction chemical solutions across different regions of the country. Roff has right solutions for every kind of tile and stone fixing challenges faced by the customers.”