IST America (ISTA), a global leader in UV and LED light curing technology, recently announced the addition of James Geren as a technical sales representative. With over 18 years of experience in the flooring industry, Geren brings a wealth of knowledge in manufacturing processes, new technology applications, and sales development. His expertise will support IST America’s continued growth, particularly in expanding its presence in key markets.

Based in Dalton, Georgia, Geren has an extensive background in the flooring industry, having worked with some of the sector's most prominent global manufactures. Throughout his career, he has successfully led territory expansion, new product launches, and technical sales initiatives. His experience in enhanced graphics, and natural wood-look flooring solutions aligns well with IST America’s technology-driven approach to UV curing solutions.

“James’ deep understanding of manufacturing processes, his strong industry relationships, and his proven ability to drive sales make him an excellent addition to our team,” said Errol Moebius, president and CEO at IST America. “His experience in flooring and coatings will be instrumental as we continue to grow our presence in key markets.”

In his role, Geren will be responsible for identifying new business opportunities, expanding IST America’s footprint, and providing technical expertise and sales support for product introductions. Additionally, he will play a key role in driving the adoption of IST’s advanced curing technologies, including FREEcure, SMARTcure, and Hot Swap, ensuring customers have access to the latest innovations in UV curing solutions.

Based in Shorewood, Illinois, IST America is the U.S. division of IST Metz, a global leader in UV curing technology headquartered in Nürtingen, Germany. For more information, visit ist-uv.com/en-us.