Elkem Silicones Is Now Bluestar Silicones
Following its acquisition by Bluestar in April of this year, Elkem Silicones is rebranding as Bluestar Silicones. Reviving Bluestar Silicones, the name the business held from 2007 to 2017, reconnects the company with a globally recognized and industry-leading brand. Additionally, the new visual identity, including the tagline "Living the difference," expresses its forward-looking ambition and distinct position in the silicones market.
"Returning to the Bluestar Silicones name reconnects us with an established brand and a recognized heritage while expressing our renewed ambition for the future," said Sandy Chen, head of Bluestar Silicones. "This is both a continuity move and a step forward for our company, our people, our customers and our partners."
The announcement marks the beginning of a phased transition that will steadily progress over the next several months as the new identity is deployed across touchpoints and geographies.
The transition is designed to be seamless for customers and partners, with the same reliable operations, products and relationships in place, while opening the way for renewed ambitions in innovation, capabilities and sustainable growth. Manufacturing sites, production processes, raw materials, product names, and commercial trademarks will remain unchanged.
Learn more about Bluestar Silicones at www.bluestarsilicones.com.
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