Major League Soccer (MLS) and Avery Dennison have extended their licensing agreement. Through this extension, Avery Dennison will strengthen its role as official licensee for names, numbers and jersey sleeve logos for the league’s 30 clubs, supporting both matchday and retail operations with consistent branding. The extended agreement also helps to boost in-venue labor optimization, improve supply chain efficiency and allows fans to connect more closely with their team.

Since first providing MLS clubs with embellishments in 2019, Embelex™ - Avery Dennison's comprehensive apparel embellishment portfolio that brings brands to life through personalization and connected product technology - has enabled jersey customization and fan engagement. By selecting the name, number or message of their choosing, fans can turn matchday shopping into an event as memorable as the game itself, leaving the venue with one-of-a-kind apparel.