AVERY DENNISON: Active Bluetooth Low-Energy Labels

The AD Visi product line from Avery Dennison is a new range of Active Bluetooth® Low Energy labels designed to deliver advanced tracking for time critical and high-value shipments across global supply chains.
The AD Visi product line leverages Avery Dennison's specialized inlay design and large-scale manufacturing capabilities. It incorporates low energy consumption chip technology for optimized power use and long read range capabilities, compared to standard Bluetooth wireless technology-enabled chips that are not optimized for ultra-low power use.
Active Bluetooth Low Energy labels offer continuous broadcasting, providing live location data, tamper alerts, and condition monitoring without the need for manual intervention or specialized scanning infrastructure. By adopting this embedded technology, Avery Dennison is bringing to market one of the first printable intelligent labels of its kind to improve visibility in a host of supply chain scenarios.
Engineered to meet industry requirements and standards, the AD Visi product line enhances end-to-end traceability for high-value or sensitive goods, while offering broader applications for sectors needing greater supply chain visibility. The initial product offering, available for order in late 2026, comprises two labels leveraging InPlay's NanoBeacon™ chip technology, engineered for ultra-low power consumption and long-range performance:
- AD Visi Way — Real-Time Location System (RTLS) tracking, providing continuous location data throughout the supply chain journey
- AD Visi Secure — RTLS tracking with an integrated tamper-evidence loop, delivering time and location-stamped responsibility identification for high-value goods
Both products are powered by thin, non-lithium printed batteries and are wireless activated. At less than 1 mm thickness with a flexible construction, they are designed for straightforward application across parcels, pallets and returnable transport items (RTIs). The labels operate across a temperature range of -30°C to +60°C and offer a reading distance of up to 100 meters. A wider product suite is in development and expected to launch in early 2027.
Learn more at averydennison.com.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!





