According to Vogue, using the Avery Dennison GreenprintTM methodology, a lifecycle-based environmental performance assessment tool, an evaluation was conducted to show that using thinner label materials will reduce environmental impacts. The Greenprint tool, launched in 2010, is the first lifecycle-based tool in the label industry and can help brands make environmental decisions about labels.

The lifecycle evaluation reportedly helped guide the packaging team at Vogue and WS Packaging Group their key converting partner, in their decision to transition the labels for its leading products to Avery Dennison’s Global MDO film.

By switching to Avery Dennison’s Global MDO film, the OGX brand will reportedly reduce environmental impacts by 26% to 34% across the categories of fossil material, water use, energy use, greenhouse gas emissions, and waste generated. That’s reportedly the equivalent of saving 65 barrels of oil, the drinking water for 131 U.S. citizens, the annual energy used in 15 U.S. homes, taking nine cars off the road for a year, and eliminating the annual waste of five U.S. households, respectively.

 For more information, visit www.averydennison.com.