Avery Dennison Corp. recently announced a $75 million minority investment in Wiliot, a global leader in physical AI for supply chains. Avery Dennison reports that the investment deepens the long-standing partnership and reflects the company’s commitment to delivering differentiated value to its customers by expanding its portfolio of sensor technologies and solutions. Additionally, it demonstrates the Avery Dennison’s conviction in Wiliot’s technology.

As part of this deepened relationship, Avery Dennison will serve as the preferred inlay design, manufacturing, and commercial partner for Wiliot. The two companies will strengthen and expand their joint go-to-market efforts to accelerate the adoption of digital identities on physical items across key industries including retail, logistics, and food.

With the investment, Avery Dennison will receive a seat on the Wiliot Board of Directors, in addition to its existing board observer position.

“We believe in the power of passive Bluetooth Low-Energy (BLE) and the significant opportunity to expand our portfolio with the solutions from Wiliot,” said Francisco Melo, president, intelligent labels technologies and digital solutions for Avery Dennison. “BLE is a complementary technology to RFID. It increases the total addressable market and allows us to provide a broader set of solutions for improved visibility and condition monitoring for our customers, unlocking important data sets not possible before. With our strategic investment in Wiliot, we meet growing market demands to create value by connecting the physical and digital worlds.”

Learn more about Avery Dennison at averydennison.com. Additional information about Wiliot is available at wiliot.com.