NORTH RIVERSIDE, Ill. – The Adhesives Manufacturers Association’s (AMA) 2000 Fall Conference will be held October 16-18, 2000, in San Antonio, Texas. This year’s theme, Creating Value by Design: Innovative Strategies for Operational Success, is part of the ongoing “Keys to the Future” series established in 1998. Leveraging the power of e-business technology and implementing strategies to create a more-effective workplace will be the focus of the three-day program.

The AMA Fall Conference provides owners and senior management in the adhesives industry with an interactive forum to examine the challenges, opportunities and trends that will ultimately shape their future. “In an unpredictable marketplace, the quality of your resources and business alliances can define your future,” says AMA President Norbert Kroeger.

Internationally renowned marketer and futurist, James Taylor, will present the opening keynote address at the conference. Taylor is one of corporate America’s most sought-after experts in the fields of marketing, branding and digital technology. Former chief branding consultant for Iomega Corp. and former head of global marketing for Gateway 2000, he has managed some of the most successful and memorable marketing campaigns of the digital revolution.