The monthly roundup from Editor Teresa McPherson.

Welcome to the November issue ofASI. This edition is jam-packed with editorial you need to read to succeed – including feature articles on film applications (“NatureFlexTMFilms Provide the Finishing Touch”); a question-and-answer with Dr. Jeffrey F. Dormish, senior principal scientist, Business Development Group, Bayer MaterialScience LLC, on polyurethane; and an interview with Marcel de Wolf, the new chief executive officer of Sartomer Co.

Don't Miss Out!

Session 2 of our two-part web seminar series, “Extract Value Out of Understanding How Your Customers Value You,” presented by Dan Murad, is scheduled to take place at 11 a.m. EST on Nov. 20. This webinar, co-organized with The Adhesive & Sealant Council, Inc., will discuss various ways of understanding customer-perceived value. It will highlight proven methodologies of determining perceived value and explore how to use that information to make decisions within your organization about customer segmentation.

Space is limited - sign up by visitingwww.adhesivesmag.comand clicking on the “Online Solutions Web Seminars” link on the left toolbar.

Subscriptions Update

If you received a renewal reminder on the outside of this issue, please take a moment to complete and return it, or go online update your subscription. All subscribers must renew their subscriptions once a year, with our renewal cycle beginning in May. If you take advantage of this early renewal, you won’t be asked to renew again until May 2009! Renew now and guarantee your subscription for another full year. (Note: If you don’t sign the renewal, date it and check the appropriate boxes it will not get processed.) Thank you for your continued interest!