Taylor Chemical Co., a leading formulator and manufacturer of silicone-based technology, has announced a comprehensive rebranding and name change of the 29-year-old company. The name change to Siovation is the culmination of a strategic transformation into a highly technical manufacturer and marketer of silicone-based products.
"We are a mature and stable company that has positioned itself for
continued growth and longevity by serving unmet market and specific customer
demands with silicone-based solutions," said Bernie Cobb, president of
Siovation. “Our rebranding captures the essence of the changes in
strategy and focus while continuing the emphasis on quality, efficiency, and
Siovation’s core product line includes silicone defoamers, emulsions and fluids
serving industries including food processing, agriculture, personal care, automobile
care, mold release, chemical processing, water treatment, rendering, and textiles.
To provide additional space for its continued growth, Siovation recently
relocated its headquarters, including sales, administration and IT, to new
offices in the Atlanta, GA, suburb of Lawrenceville. The original
building has become a dedicated manufacturing, R&D and product development
site. Along with the name change and new visual identity, the company has also
clearly articulated their long established business practices into the brand
promise of “Listen. Create. Deliver.”