Henkel’s Electronics Group has hired JSK Associates to represent the company in northern California and northern Nevada. JSK will represent Henkel’s electronics assembly brands Hysol, Multicore and Loctite.

“The depth and breadth of the Henkel portfolio are unmatched,” said Jerry Karp, JSK founder and owner. “The company has consistently stayed ahead of technology advance, innovating for future requirements while also delivering on current demands and enabling customers to confidently incorporate Henkel materials into their process. Personally, I’m looking forward to being able to offer manufacturers the superior efficiency and performance synonymous with Henkel’s electronics materials.”

“Drawing on decades of hands-on industry experience, Jerry brings a level of process understanding that I believe Henkel customers will find extremely valuable,” said Brian Betti, director of Channel Management for Henkel. “This knowledge base, in combination with the full backing of Henkel’s extensive global resources-including world-class applications labs and R&D centers of excellence-will undoubtedly deliver positive results for our customers.”

For more information, visitwww.henkelna.comorwww.jskrep.com.