Avery Dennison has named Darrell Hughes its new vice president and general manager for Fasson Roll North America. Responsible for the strategic development and growth of the North American Roll Materials business, Hughes will spearhead initiatives targeting sales profitability through innovation and new products, differentiated service programs, and value-added selling initiatives.

Hughes has over 20 years of business management and product development experience. He most recently served as president and general manager of SABIC Innovative Plastics, Specialty Film and Sheet Business.

“Darrell’s business development and market strategy experience provide an exceptionally strong point of leverage for Avery Dennison as a developer of innovative packaging solutions that address the needs and insights of our converter customers and their customers,” said Don Nolan, group vice president, Roll Materials.

For more information, visit www.averydennison.com.