This company’s Specialty Chemicals business has unveiled its new NovaCryl™ PS-R 30 pressure-sensitive adhesive (PSA) for film tape and label markets. The PSA is a water-based acrylic polymer adhesive designed for ultra-removable label applications, including those used for storage identification, decals and window cling graphics, as well as protective films for glass, automotive components, electronics, and displays. The product reportedly features excellent cling and electro-wetting characteristics, and delivers clean removability with no “ghosting.”

NovaCryl PS-R 30 is free of alkyl phenol ethoxylate (APE)-type surfactants, offering a more environmentally preferred profile for certain end use applications. It is available as a base polymer or a coater-ready formulation, and is compatible with many wetting agents, defoamers, and rheology modifiers.

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